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Wednesday, December 11
 

11:00am MST

Classroom 4: Keeping Churn in Check: Turning Fall Symptoms into Spring Successes
Wednesday December 11, 2024 11:00am - 12:00pm MST
Audience: Partnerships & Partner Success

Theme: Customer Lifecycle


1. Identify early indicators of risk, particularly in the context of the academic year and business cycle
2. Employ collaboration strategies among PM, PSM, and partner contacts to better understand risk factors and support the partner to get back on track
 
Host
avatar for Eileen Cannon

Eileen Cannon

Director, Teaching & Learning
Speakers
avatar for Stacey Ridgeway

Stacey Ridgeway

Director, Partner Success
avatar for Parisa Moradi

Parisa Moradi

Regional Vice President, California
Wednesday December 11, 2024 11:00am - 12:00pm MST
Bougainvillea

1:00pm MST

Classroom 4: Maximizing Marketing Magic: Spellbinding Strategies for Success
Wednesday December 11, 2024 1:00pm - 2:00pm MST
Audience: Partnerships

Theme: Positioning and Product Messaging


1. Knowledge Spell: Unlock a toolkit of essential marketing "potions"—from tools and templates to strategies—that empower you to craft standout communications, events, and campaigns that perfectly showcase our brand and products.
2. Innovation Spell: Follow a step-by-step guide to wielding the magic of marketing tools and personalized touches to amplify product awareness and captivate every audience.
3. Collaboration Spell: Master the craft of relationship-focused marketing to forge meaningful connections, transforming each interaction into a memorable and magical experience.
 
Host
avatar for Melissa Hampton

Melissa Hampton

Senior Director, Teaching and Learning
Melissa Hampton is a Director of Teaching and Learning for Discovery Education. Prior to joining Discovery Education, Melissa spent 20 years in public education serving as a junior high and high school teacher, instructional coach, high school administrator, and a K-12 district Director... Read More →
Speakers
avatar for Paula Taylor

Paula Taylor

Director of Partner Success - Texas
With 17 years in education, the last five being in EdTech, Paula thrives on inspiring a love for learning in fellow educators.  She demonstrates how Discovery Education's high quality, TEKS aligned, ready to use digital resources make engagement in the classroom a breeze.
avatar for Shay Dougherty

Shay Dougherty

Senior Specialist, Strategic Marketing
Wednesday December 11, 2024 1:00pm - 2:00pm MST
Bougainvillea

2:15pm MST

Classroom 4: Maximizing Marketing Magic: Spellbinding Strategies for Success
Wednesday December 11, 2024 2:15pm - 3:15pm MST
Audience: Partnerships

Theme: Positioning and Product Messaging


1. Knowledge Spell: Unlock a toolkit of essential marketing "potions"—from tools and templates to strategies—that empower you to craft standout communications, events, and campaigns that perfectly showcase our brand and products.
2. Innovation Spell: Follow a step-by-step guide to wielding the magic of marketing tools and personalized touches to amplify product awareness and captivate every audience.
3. Collaboration Spell: Master the craft of relationship-focused marketing to forge meaningful connections, transforming each interaction into a memorable and magical experience.
 
Host
avatar for Melissa Hampton

Melissa Hampton

Senior Director, Teaching and Learning
Melissa Hampton is a Director of Teaching and Learning for Discovery Education. Prior to joining Discovery Education, Melissa spent 20 years in public education serving as a junior high and high school teacher, instructional coach, high school administrator, and a K-12 district Director... Read More →
Speakers
avatar for Shay Dougherty

Shay Dougherty

Senior Specialist, Strategic Marketing
avatar for Paula Taylor

Paula Taylor

Director of Partner Success - Texas
With 17 years in education, the last five being in EdTech, Paula thrives on inspiring a love for learning in fellow educators.  She demonstrates how Discovery Education's high quality, TEKS aligned, ready to use digital resources make engagement in the classroom a breeze.
Wednesday December 11, 2024 2:15pm - 3:15pm MST
Bougainvillea
 
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