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Wednesday December 11, 2024 2:15pm - 3:15pm MST
Audience: Partnerships

Theme: Positioning and Product Messaging


1. Knowledge Spell: Unlock a toolkit of essential marketing "potions"—from tools and templates to strategies—that empower you to craft standout communications, events, and campaigns that perfectly showcase our brand and products.
2. Innovation Spell: Follow a step-by-step guide to wielding the magic of marketing tools and personalized touches to amplify product awareness and captivate every audience.
3. Collaboration Spell: Master the craft of relationship-focused marketing to forge meaningful connections, transforming each interaction into a memorable and magical experience.
 
Host
avatar for Melissa Hampton

Melissa Hampton

Senior Director, Teaching and Learning
Melissa Hampton is a Director of Teaching and Learning for Discovery Education. Prior to joining Discovery Education, Melissa spent 20 years in public education serving as a junior high and high school teacher, instructional coach, high school administrator, and a K-12 district Director... Read More →
Speakers
avatar for Shay Dougherty

Shay Dougherty

Senior Specialist, Strategic Marketing
avatar for Paula Taylor

Paula Taylor

Director of Partner Success - Texas
With 17 years in education, the last five being in EdTech, Paula thrives on inspiring a love for learning in fellow educators.  She demonstrates how Discovery Education's high quality, TEKS aligned, ready to use digital resources make engagement in the classroom a breeze.
Wednesday December 11, 2024 2:15pm - 3:15pm MST
Bougainvillea

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